This Data Processing Addendum ("DPA") is referred to in, and forms an integral part of, Perfect Audience’s Terms of Service https://www.perfectaudience.com/terms/ (the “Terms of Service”) and is effective upon acceptance of the Terms of Service. The terms used in this DPA shall have the meanings set forth herein. Capitalized terms not otherwise defined shall have the meaning given to them in the Terms of Service. Except as modified below, the terms set forth in the Terms of Service shall remain in full force and effect. In consideration of the mutual obligations set out herein, the parties hereby agree that the terms and conditions set forth below shall be added as a DPA to the Terms of Service.
You are the data exporter receiving services under the Terms of Service.
The data importer is a software as a service internet accessible advertising analytics provider that is providing services under the Terms of Service and aiming to measure, manage and optimize its customers’ advertising budgets and revenues.
The Personal Data transferred concern the following categories of data subjects: (i) internet users accessing the data exporter’s website and/or using the data exporter’s online services; (ii) authorized users of the Perfect Audience application; and/or (iii) prospective and existing customers of the data exporter.
Personal Data transferred include the following: (i) Order ID; (ii) Product ID; (iii) Currency Code; (iv) Product Category; (v) Product Unit Price; (vi) Conversion Type; (vii) User agent; (viii) Referring application; and (ix) Onsite behavior (page clicks).
For Perfect Audience application users, Personal Data transferred may include the following: (i) Email address; (ii) first and last name; (iii) phone number; (iv) employment mailing address; (v) credit card information; and (vi) banking details.
Personal Data transferred concern the following special categories of data: None.
The following processing operations apply as below:
The data importer collects data via the Perfect Audience tracking pixel (cookie). This cookie is placed on the data importer’s websites by the data importer for the collection of data. These data are stored and processed by the data exporter at its data centers which are located in Dublin Ireland, California USA, Virginia USA, and Singapore. The Personal Data processed by the data importer may also be shared with certain Advertising Exchanges on the data importer’s behalf to bid on advertising properties on the Internet. The data importer uses the following entities as subprocessors under the Terms of Service:
Description of the technical and organizational security measures implemented by the data importer in accordance with Clauses 4(d) and 5(c) (or document/legislation attached):