Pricing 101: Increasing Your Sales by Testing Price

brought to you by Guess the Test + Perfect Audience

We often think pricing is set in stone. It shouldn’t be.

The psychology behind price tells us that the way we present price can have a huge impact on the success of a sale.

Deborah O’Malley, founder of, explains the most important psychological principles of price in our webinar on Feb 10, 2pm EST. Register to learn how you can increase your sales from a few small changes.

Testing your product pricing is a valuable way to optimize profits.
But it’s hard to know exactly what to test or where to start. We’ll show you how.

On the webinar we’ll cover:

  • What the 3 main principles of price are and how to apply them
  • Case studies of companies who have had huge success implementing these principles
  • How you can run the same tests for yourself and optimize your sales!

Register to attend or to receive a recording!

Deborah O’Malley

Deborah founded to connect digital marketers interested in Conversion Rate Optimization (CRO), A/B testing, and User eXperience (UX) strategy with helpful resources and fun tests that inspire digital marketing success.

Todd Lebo

Todd Lebo, CEO of Ascend2, uses the power of original research to discover what works in marketing and helps marketers apply those findings to marketing programs. He helped develop the Ascend2 Research-Based Marketing methodology, which is used by marketing technology firms and agencies to drive demand to their products and services.

Eric Stockton

Eric Stockton, general manager for ad platform Perfect Audience, is a proven innovator in the areas of internet marketing, eCommerce, B2B demand generation. His career has run the gamut from publishing and online media to directly leading $3MM+ ad budgets and $70M+ top-line sales organizations.

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